How to Market Your Home in Sacramento Valley

Marketing Plan for Your Property

This personalized marketing plan has been especially prepared to review the various steps to a successful sale, and give you greater insight into the resources and skills of our PROFESSIONAL EDGE OFFICE office and myself as a REALTOR®

THE REALTOR® ADVANTAGE

As a member of the world’s largest real estate sales organization, our real estate office can offer you an extraordinary combination of local knowledge and experience, plus national and international resource – all working together to help maximize exposure of your property and your proceeds from the sale.

Our Pledge Is To Provide….

	The individual attention of myself, a licensed real estate professional, backed by an experienced selling team, a Brokers Network.
	Experience in pre-qualifying, facilitating negotiations with, and showing properties to buyers.
	Local and national advertising including the Internet for the world.
	Exclusive marketing tools.
	International Referral System and National Relocation Networks
	Assistance with financing alternatives for buyers and sellers.
	Cooperation with other Real Estate Organizations
	The support of the largest, most recognized, and most preferred real estate sales organizations in the world.
	Responsiveness in keeping you informed and attending to details.
	A dedication to customer service that is guaranteed in writing.

GETTING STARTED QUICKLY AND AGGRESSIVELY

Often times, the most interested buyers are those generated in the first few days or weeks. As soon as you authorize us to market your property, we get started. Our marketing approach is to work aggressively to maximize exposure of your property to:

	The local market place by calling everyday (M-F) for 3 hours!
	Our professional sales force, I have a team of 3 agents for the price of one.
	Other REALTOR® offices.
	All the Top Agents in the area
	Regional and national market places on the Internet
	Corporate transferees

Our Pledge Is To..

	Arrange for the installation of our nationally recognized REALTOR® yard sign (as agreed)
	Submit your property to the local multiple listing service (as agreed)
	Arrange for a preview by other real estate professionals.
	Distribute property description letters or brochures to help market your property in the local neighborhood (as agreed)
	Describe how my buyer’s agent can expose your property to more buyers.

ADVERTISING AND PROMOTION

Marketing your property successfully usually involves more than just a yard sign or classified ads. A more strategic approach includes an analysis of the most probable buyers and targeting our marketing efforts in that direction. Because our Brokerage office pursues an aggressive overall advertising program, coupled with professional sales associated and Brokers, we can attract prospective buyers who, in most cases, desire to look at several properties (including yours), not just the home being advertised.

Our Pledge is to…..

	Prepare a comprehensive “listing profile” including the features and benefits of your home.
	Provide photographs for display in the multiple listing service and in office “showcase”.
	Describe our advertising program and how your property can best be included, as may be agreed upon.
	Discuss the option of open houses, and how they fit into your marketing plan.

WORKING WITH QUALIFIED BUYERS

Part of our professional marketing service is to whenever possible, interview prospective buyers before showing them your property. This helps eliminate lookers or callers who can not afford the property or otherwise qualify for financing. While these interviews are designed to screen unqualified prospects, they’re also intended to explore various financing programs to help interested buyers find an affordable home. The interview also helps us determine other needs and desires, allowing us to show a number of homes that meet their needs.

Our Pledge is to…

	Whenever possible, interview and pre-qualify prospective buyers before showing them your home, or reviewing any purchase offer.
	Determine buyers’ wants and needs so that we can show homes that better match their requirements.
	Professionally show your home to the most likely buyers.
	Work on your behalf in presenting and negotiating offers.

SETTING THE RIGHT PRICE

Establishing a listing price requires extensive research plus practical experience. Our Competitive Market Analysis will outline the facts to the relocation company about the current real estate market place and will compare your property with similar real estate sold recently or presently on the market. These facts are matter of public record and will include specifics about the condition of these properties, comparable features and improvements, and financing terms – all of which can help you determine optimal asking price.

Our Pledge is to..

	Review with you and the third parties, carefully researched C.M.A.
	Estimate net sales proceeds based on the most probable selling price.
	Suggest other financing terms where appropriate.
	Keep you informed of the market activity and changes as they occur during the course of your listing.

KEEPING YOU INFORMED

Communication is essential in working together to sell your property. It’s important for arranging appointments, telling us if you are going to be away, or keeping you informed of our progress in marketing your home.

Our Pledge Is To..

	Provide periodic updates as agreed upon.
	Discuss with you comments received about your property.
	Present all written offers as soon as possible.
	Keep you informed of progress after a purchase agreement is accepted, all the way through closing.
	Report any changes or conditions affecting the sale, without delay.

MAKING RECOMMENDATIONS

We as sales associates are trained in presenting property in its most favorable light. Your property will be thoroughly reviewed; we will then make recommendations on enhancing its salability – minor repairs, redecorating or similar suggestions. We also provide a list of professional selling techniques to make your property even more appealing to prospective buyers.

Our Pledge Is To…

	Arrange for inspection of the property and point out possible areas of concern.
	Review applicable laws and/or regulations regarding disclosure of any conditions affecting the property.
	Discuss certifications and warranties, which may be required by buyers, lender or government authority.
	Review professional selling techniques on making the property more saleable.
	Keep you informed of feedback on your property particularly comments or concerns relating to its condition.

ATTENTION TO DETAIL

In today’s complicated, legalistic business world, it’s important to follow routines and regulations in completing a sale. This means meeting deadlines and expiration dates, ordering certifications, pay off statements, title searches, surveys or other requirements. We have experience in handling all this , before and after the sale. A special “Transaction Coordinator” keeps track.

Our Pledge Is To…

	Review with you all documents relating to the property sale (as permitted by law)
	Provide you with a good faith estimate of your net sale proceeds before you accept any purchase offer.
	Help you obtain required certifications, warranties, title reports, surveys insurance policies (as required and authorized by you)
	Monitor each of the numerous steps necessary to finalize the sale of your house.